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SEO and PPC – Gain Visibility Online

SEO and PPC are important when implementing your online strategy. Each contributes to a digital marketing strategy and is important to gain online visibility. Used in conjunction, you will be able to strengthen your online presence, or, if you are a small business, gain visibility quickly and reach...

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The Semantic Universe: Boost Search Engine Ranking Using This Simple Technique

  You most likely don't have a formal SEO process. People find it hard to find you in search engines and you are losing valuable customers. Sure, customers can find you if they search by your company name, but that means they have to know you by your company name! Mention.com improved the...

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Think About a Data Management Strategy

In a 2015 Econsultancy report,  196 respondents said they could not get the full value from all their data sources. Additionally, only 7% said they could turn their data into useful information and act on it. Thinking about a data management strategy should be top-of-mind before diving into the ava...

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B2B Companies – Finding Success with Social Media

Duke University's Fuqua School of Business conducted a study across the B2B and B2C sector that reports executives are still figuring out how to assess the effect of social media on their business. eMarketer forecasts social media will make up more than 20% of digital ad spending by 2017. The B2C...

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Content Velocity: Don’t Sacrifice Quality for Volume

New jargon alert: Content Velocity! What is Content Velocity? Simply put, it is the speed at which we create and produce content. This can include the speed of the publishing process, speed of change in content requirements, and what we need to produce and the delivery mechanisms. Companies are ...

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