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Marketing Mistakes – Not Knowing Your Audience

Content Marketing is the "it" thing of the moment. For good reason. Your customers are looking for relevant information and they want to read it on their own time. So you think your strategy should be to churn out as much content as possible in an effort to gain as much visibility as possible. Deve...

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Content Velocity: Don’t Sacrifice Quality for Volume

New jargon alert: Content Velocity! What is Content Velocity? Simply put, it is the speed at which we create and produce content. This can include the speed of the publishing process, speed of change in content requirements, and what we need to produce and the delivery mechanisms. Companies are ...

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