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SEO and PPC – Gain Visibility Online

SEO and PPC are important when implementing your online strategy. Each contributes to a digital marketing strategy and is important to gain online visibility. Used in conjunction, you will be able to strengthen your online presence, or, if you are a small business, gain visibility quickly and reach...

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The Semantic Universe: Boost Search Engine Ranking Using This Simple Technique

  You most likely don't have a formal SEO process. People find it hard to find you in search engines and you are losing valuable customers. Sure, customers can find you if they search by your company name, but that means they have to know you by your company name! Mention.com improved the...

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Marketing Mistakes – Not Knowing Your Audience

Content Marketing is the "it" thing of the moment. For good reason. Your customers are looking for relevant information and they want to read it on their own time. So you think your strategy should be to churn out as much content as possible in an effort to gain as much visibility as possible. Deve...

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Think About a Data Management Strategy

In a 2015 Econsultancy report,  196 respondents said they could not get the full value from all their data sources. Additionally, only 7% said they could turn their data into useful information and act on it. Thinking about a data management strategy should be top-of-mind before diving into the ava...

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B2B Companies – Finding Success with Social Media

Duke University's Fuqua School of Business conducted a study across the B2B and B2C sector that reports executives are still figuring out how to assess the effect of social media on their business. eMarketer forecasts social media will make up more than 20% of digital ad spending by 2017. The B2C...

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