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Social Media

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Marketing Mistakes – Not Knowing Your Audience

Content Marketing is the "it" thing of the moment. For good reason. Your customers are looking for relevant information and they want to read it on their own time. So you think your strategy should be to churn out as much content as possible in an effort to gain as much visibility as possible. Deve...

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B2B Companies – Finding Success with Social Media

Duke University's Fuqua School of Business conducted a study across the B2B and B2C sector that reports executives are still figuring out how to assess the effect of social media on their business. eMarketer forecasts social media will make up more than 20% of digital ad spending by 2017. The B2C...

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