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Marketing Mistakes – Not Knowing Your Audience

Content Marketing is the "it" thing of the moment. For good reason. Your customers are looking for relevant information and they want to read it on their own time. So you think your strategy should be to churn out as much content as possible in an effort to gain as much visibility as possible. Deve...

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Think About a Data Management Strategy

In a 2015 Econsultancy report,  196 respondents said they could not get the full value from all their data sources. Additionally, only 7% said they could turn their data into useful information and act on it. Thinking about a data management strategy should be top-of-mind before diving into the ava...

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