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B2B Companies – Finding Success with Social Media

Duke University's Fuqua School of Business conducted a study across the B2B and B2C sector that reports executives are still figuring out how to assess the effect of social media on their business. eMarketer forecasts social media will make up more than 20% of digital ad spending by 2017. The B2C...

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Harness the Power of Analytics to Create Customer Value

Paralysis by Analysis With the quantity of data continuing to grow daily, companies are struggling to harness the information and use it for their marketing efforts. Improving the customer experience is on the top of every marketer's mind. The challenge is integrating multiple sources of customer d...

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