- Dec . 15 . 2016
- 0 Comment
- Advertising, Analytics, Big Data, Branding, Marketing, Social Media, Strategy
- Posted by Boris Jovic
Duke University's Fuqua School of Business conducted a study across the B2B and B2C sector that reports executives are still figuring out how to assess the effect of social media on their business. eMarketer forecasts social media will make up more than 20% of digital ad spending by 2017. The B2C...Continue reading ...