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Archive

December 2016

Archive

Marketing Mistakes – Not Knowing Your Audience

Content Marketing is the "it" thing of the moment. For good reason. Your customers are looking for relevant information and they want to read it on their own time. So you think your strategy should be to churn out as much content as possible in an effort to gain as much visibility as possible. Deve...

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Think About a Data Management Strategy

In a 2015 Econsultancy report,  196 respondents said they could not get the full value from all their data sources. Additionally, only 7% said they could turn their data into useful information and act on it. Thinking about a data management strategy should be top-of-mind before diving into the ava...

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B2B Companies – Finding Success with Social Media

Duke University's Fuqua School of Business conducted a study across the B2B and B2C sector that reports executives are still figuring out how to assess the effect of social media on their business. eMarketer forecasts social media will make up more than 20% of digital ad spending by 2017. The B2C...

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Content Velocity: Don’t Sacrifice Quality for Volume

New jargon alert: Content Velocity! What is Content Velocity? Simply put, it is the speed at which we create and produce content. This can include the speed of the publishing process, speed of change in content requirements, and what we need to produce and the delivery mechanisms. Companies are ...

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